Digital Marketing Specialist

$65,000 - $80,000/Yr

Merchant Marketing Group - Washington Township, NJ

Full-time - Mid Level

Remote - Washington Township, NJ

Transit and Ground Passenger Transportation

About the position

As a Digital Marketing and Sales Specialist at MTM LLC, you will be responsible for driving marketing strategies and supporting sales efforts. This role involves developing and executing digital marketing campaigns to enhance online presence and generate qualified leads for the sales team. The ideal candidate should be passionate about digital marketing and possess strong sales acumen.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, and PPC, to drive brand awareness and lead generation.
• Collaborate with the sales team to understand target markets and create marketing campaigns that align with sales goals and objectives.
• Conduct market research to identify potential leads and assess customer needs to tailor marketing efforts effectively.
• Manage and optimize digital advertising campaigns, monitoring performance metrics and making data-driven adjustments to maximize ROI.
• Create engaging content for marketing collateral, including email campaigns, social media posts, and landing pages, to nurture leads throughout the sales funnel.
• Assist in qualifying leads generated from digital marketing efforts, helping the sales team prioritize follow-up activities.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Requirements

• 2+ years of experience in digital marketing, with a focus on lead generation and sales support.
• Proven track record in sales or a sales-related role is highly desirable.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, CRM software, email marketing tools).
• Experience in Go High Level CRM preferred.
• Strong understanding of SEO, PPC, content marketing, and social media strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Benefits

• 401(k)
• Health insurance
• Flexible work hours and the option for remote work
• Opportunities for professional development and career growth
• A vibrant and inclusive work culture that values creativity and collaboration