Digital Marketing Specialist

$39,319 - $47,351/Yr

Realturf - Houston, TX

Full-time - Entry Level

Houston, TX

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Specialist will be responsible for leading the B2B and B2C marketing strategy for Realturf, a company specializing in artificial turf. This role involves executing social media strategies, managing Facebook Ads campaigns, and reporting results to management. The candidate will also maintain communication with agencies for SEO and Google Ads, while contributing to traditional marketing initiatives for customer acquisition and retention.

Responsibilities

• Control and reporting of ongoing campaigns.
• Measurement of traffic and its quality.
• Development and execution of social media strategy.
• Customer engagement on social media.
• Planning, execution, and measurement of promotional content across all digital channels and in offline settings.
• Maintaining consistent communication in line with the brand's international strategy.

Requirements

• Minimum of 2 years of experience in digital marketing.
• Proficiency in marketing, online marketing, SEO, SEM, pay-per-click, design, Facebook Ads, Facebook, Instagram, LinkedIn, content writing, and web analytics.

Nice-to-haves

• Photography knowledge.
• Spanish language proficiency.
• Experience with WordPress.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance