Digital Marketing Specialist

Rayne Staffing - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

Administrative and Support Services

About the position

The Digital Marketing Specialist role at Rayne Staffing is a contract position focused on enhancing digital marketing strategies for Alabama Power. The specialist will be responsible for creating compelling content across various digital channels to support marketing programs, drive user engagement, and generate leads. This position requires a blend of creativity and analytical skills to optimize content performance and contribute to the overall marketing strategy.

Responsibilities

• Create messaging and content that will drive adoption and usage of Alabama Power's growing number of products and services.
• Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
• Participate in content and creative development to drive user engagement, adoption, and digital sales of Alabama Power products.
• Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements.
• Function as a subject matter expert on email and text communication content performance and cadences.
• Create A/B tests for digital content when deemed necessary.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3 years of experience in content marketing, communications, or a related field.
• Proficiency in SEO optimization across all content, including keyword targeting and interlinking best practices.
• Experience in creating email templates, segments, and landing pages in marketing automation platforms.
• Strong communication skills and ability to craft messages appropriate for different media.

Nice-to-haves

• Experience with marketing automation platforms.
• Familiarity with B2C and B2B content strategies.

Benefits

• Competitive salary range of $61.4K - $77.7K per year.
• Opportunity to work in a dynamic marketing environment.