Digital Marketing Specialist

Vestmark - Wakefield, MA

Full-time - Mid Level

Wakefield, MA

Professional, Scientific, and Technical Services

About the position

Vestmark is seeking a motivated and detail-oriented Digital Marketing Specialist to enhance brand awareness, audience engagement, and lead generation. This role involves utilizing marketing operations, social media, and data analytics to drive results from marketing campaigns and articulate Vestmark's value proposition through compelling content. The specialist will collaborate with a team of marketing professionals to execute initiatives that grow the brand and support strategic market growth.

Responsibilities

• Monitor data quality and success metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce).
• Build and test omni-channel campaigns through research and competitor analysis.
• Analyze and report on marketing and business data to identify customer behavior trends.
• Coordinate and manage email marketing campaigns in HubSpot.
• Create and execute nurturing campaigns to engage the target audience.
• Implement social media content strategy across various platforms.
• Write and edit social media posts for LinkedIn, X, and YouTube.
• Manage paid campaigns on social media, particularly LinkedIn Campaign Manager.
• Collaborate with Sales and external vendors for event logistics and attendance.
• Participate in the development and implementation of paid digital marketing campaigns.

Requirements

• Bachelor's degree in marketing, communications, or business.
• 3+ years of marketing experience with knowledge of marketing operations and social media.
• Experience with email and marketing automation platforms, preferably HubSpot.
• Knowledge of B2B audiences is preferred.
• Strong writing skills for social and ad copy with attention to detail.
• Organizational skills and ability to manage multiple tasks with changing priorities.
• Strong communication skills for effective idea exchange.
• Proficient in Microsoft Office and GA4 experience preferred.
• Design experience with Canva and/or Adobe CC is a plus.

Nice-to-haves

• Experience with GA4.
• Design experience with Canva and/or Adobe Creative Cloud.