Digital Marketing Specialist

About the position

Join a cutting-edge SaaS AI company transforming the way global, Fortune 500 companies manage their maintenance spare parts. Our AI-driven platform optimizes MRO (Maintenance, Repair, and Operations) inventory, helping organizations enhance efficiency, reduce costs, reduce risks, and drive sustainability. We're seeking a dynamic and results-driven Digital Marketing Specialist to elevate our digital presence and execute our marketing efforts.

Responsibilities

• Develop, execute, and continuously refine comprehensive SEO strategies to enhance organic search visibility and drive high-intent traffic.
• Leverage AI tools like ChatGPT to generate SEO-friendly content, meta descriptions, and keyword-optimized copy.
• Conduct deep-dive keyword research, competitive analysis, and trend forecasting to shape content and campaign direction.
• Plan, execute, and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other paid platforms to maximize ROI.
• Monitor, analyze, and report on key SEO/SEM metrics, delivering actionable insights for growth.
• Collaborate with internal subject matter experts to develop and optimize digital assets (blogs, case studies, whitepapers, videos) using ChatGPT for ideation and content structuring.
• Utilize analytics tools to identify high-performing content and optimize underperforming assets.
• Develop a content calendar focused on MRO industry trends, customer pain points, and AI innovations.
• Implement AI-powered personalization strategies to tailor content for different audience segments.
• Design and execute a social media strategy across LinkedIn, Twitter, and emerging platforms to engage and grow key audiences.
• Use ChatGPT to generate compelling captions, hashtags, and content suggestions that drive engagement.
• Track, analyze, and optimize social media campaign performance using AI-driven analytics tools.
• Plan and manage multi-channel digital marketing campaigns that align with business objectives.
• Leverage marketing automation platforms (e.g., HubSpot, Marketo) to nurture leads and drive conversions through personalized email campaigns.
• Use ChatGPT to create automated email sequences, landing page copy, and lead magnets.
• Stay ahead of industry trends and emerging AI-driven marketing technologies to innovate and optimize strategies.
• Analyze campaign ROI and KPIs, providing regular reports and strategic recommendations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing, specializing in SEO, SEM, content optimization, and social media.
• Proficiency in Google Analytics, Google Ads, SEMrush, or similar tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills to translate data into actionable insights.
• Experience with AI tools like ChatGPT for content creation, optimization, and marketing automation is a strong plus.
• Creative thinker with excellent communication and project management skills.
• Familiarity with the SaaS industry, AI technologies, or MRO inventory management is a significant advantage.

Benefits

• Competitive salary and performance bonuses.
• Flexible hybrid work environment.
• Opportunities for professional growth and development in a rapidly evolving industry.
• A collaborative and innovative culture where your ideas and contributions are valued.