Digital Marketing Specialist

Nations Reliable Lending - Houston, TX

Full-time - Entry Level

Houston, TX

Credit Intermediation and Related Activities

About the position

As an entry-level Digital Marketing Specialist, you will be an integral part of our marketing team. Your primary responsibilities will include social media design, scheduling, and management, customer relationship management (CRM) maintenance, and website management. This role is perfect for a recent graduate looking to kickstart their career in digital marketing. You will have the opportunity to create visually appealing content that aligns with our brand voice and engage with our audience across various platforms. Additionally, you will assist in maintaining our CRM system, ensuring it is up-to-date with accurate customer information, and help segment our audience for targeted marketing campaigns. In this position, you will also be responsible for updating and maintaining website content to reflect our current offerings and brand messaging. Collaborating with the team, you will implement SEO strategies to enhance our online presence. Your role will involve developing and designing a variety of traditional marketing materials, including flyers, emails, brochures, and occasional social media content, ensuring all materials are visually appealing and accurately convey our message. Attention to detail is crucial as you will conduct thorough research to ensure all content is factual and up-to-date, especially in the ever-evolving mortgage industry. You will utilize Canva to create professional and polished marketing pieces, and your strong knowledge and experience with this tool are imperative for success in this role. Collaboration with the marketing team and loan originators will be essential to understand their needs and deliver tailored marketing solutions that drive results.

Responsibilities

• Create visually appealing content using Canva that aligns with our brand voice.
• Schedule and manage daily social media posts across various platforms to engage and grow our audience.
• Ensure our CRM system is up-to-date with accurate customer information.
• Assist in segmenting our audience for targeted marketing campaigns.
• Update and maintain website content to ensure it reflects our current offerings and brand messaging.
• Collaborate with the team to implement SEO strategies.
• Develop and design a variety of traditional marketing materials including flyers, emails, brochures, and occasional social media content.
• Conduct thorough research to ensure all content is factual and up-to-date, especially as it pertains to the mortgage industry.
• Utilize Canva to create professional and polished marketing pieces.
• Maintain a high level of organization and attention to detail to ensure all marketing materials are error-free and align with our brand standards.
• Work closely with the marketing team and loan originators to understand their needs and deliver tailored marketing solutions.

Requirements

• Bachelor's degree in Marketing, Design, or a related field is preferred.
• Proficiency in Canva and experience in scheduling social media content.
• Strong understanding of brand voice and visual consistency.
• Comfortable using various digital tools and platforms.
• Familiarity with CRM systems and website management tools is a plus.
• Creative, detail-oriented, and a team player with excellent communication skills.