Digital Marketing Specialist

$60,000 - $70,000/Yr

Daily Grace Enterprises - Spring, TX

Full-time - Entry Level

Hybrid - Spring, TX

Transportation Equipment Manufacturing

About the position

The Digital Marketing Specialist will play a crucial role in supporting the marketing team at The Daily Grace Co. This full-time position focuses on creating and optimizing paid media campaigns across various platforms, ensuring brand cohesion, and analyzing marketing performance to drive improvements. The ideal candidate will be passionate about the company's mission and eager to collaborate with the team to produce gospel-centered resources.

Responsibilities

• Assists the Director of Marketing to create the vision, strategy, and implementation around paid media campaigns
• Assists with creating and optimizing paid media campaigns across multiple platforms (Instagram, Facebook, Pinterest, TikTok, etc.)
• Work cross-departmentally to ensure brand cohesion
• Analyzing and reporting on insights from weekly sales, email marketing campaigns, paid media campaigns, third-party apps, and organic social media
• Researching and recommending new marketing opportunities
• Strategize new methods for improving various KPIs such as click through rate, open rate, ROAS, etc.
• Update Project Management systems to ensure initiatives are on track
• Other duties as assigned

Requirements

• Bachelor's Degree in Marketing or a related field
• 1+ years experience in Paid Advertising (Instagram, Facebook, Pinterest, TikTok, etc.)
• 1+ years experience in GoogleAds/Google Analytics
• 1+ years experience with Shopify or equivalent platform preferred
• 1+ years experience with Klayvio or equivalent platform preferred

Benefits

• Full insurance package including health, dental, vision, basic life, and disability
• Annual raises and profit sharing based on company profitability and personal performance
• Three weeks of Paid Time Off (PTO/Vacation)
• Thirteen paid holidays
• Paid time off to volunteer with your favorite organization
• Annual employee celebration PTO for birthday and anniversary milestones
• $1,000 annual match to a charity of your choice! (upon approval)
• Free company product + employee discounts
• Up to one week paid leave for an International Mission Trip
• Flexible scheduling to ensure a healthy work/life balance