Digital Marketing Specialist

Full-time - Entry Level

Onsite - Brunswick, OH

About the position

The Digital Marketing Specialist will be responsible for developing, implementing, and managing the company's digital marketing plan to accelerate online sales growth. This role involves improving existing websites, creating new ones, managing SEO and Google paid advertising, executing email marketing campaigns, and enhancing social media presence. The specialist will collaborate with web developers, third-party vendors, and the sales team to achieve marketing objectives and stay updated with digital media trends.

Responsibilities

• Refine, implement, and manage our digital marketing plan to drive online sales growth
• Recommend creative digital strategies to reach targeted & designated markets
• Create, manage, & provide content for email marketing campaigns
• Grow our SEO rankings for existing & newly designated keywords through web content, links, etc
• Refine existing Google Adwords advertising campaign
• Work with 3rd party vendors as needed
• Update & manage social media platforms to increase brand awareness and drive sales
• Analyze web analytics and implement improvements based on results
• Improve, manage & update existing company websites to increase and convert traffic
• Work closely with our web developer to implement changes, additions and improvement to our websites
• Stay up to date with digital media technologies & latest trends
• Other marketing and customer service related responsibilities

Requirements

• 2 years of marketing experience
• Experience developing, implementing and managing digital marketing campaigns
• Experience managing social media platforms
• Experience with Google Adwords
• Experience with E-commerce platforms
• Minimum of associates degree in marketing, digital media, or related field

Nice-to-haves

• Graphic design / web design experience is a plus

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Health savings account
• Paid time off