Digital Marketing Specialist

WebMD - Newark, NJ

Full-time

Newark, NJ

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Digital Marketing Specialist at WebMD Ignite plays a crucial role in supporting the company's business objectives by developing innovative marketing campaigns aimed at increasing awareness and demand for WebMD Ignite's solutions and services. This position involves creating and executing marketing initiatives, including lead generation, promotions, and account-based marketing campaigns, specifically targeting B2B audiences in the healthcare sector.

Responsibilities

• Works with Strategic Marketing to create innovative B2B marketing campaigns that convince more organizations to choose WebMD Ignite solutions.
• Drafts, gains consensus on, and implements plans for marketing projects.
• Collaborates with creative team and outside vendors to execute effective marketing projects in collaboration with various WebMD Ignite roles, including executives and account managers.
• Conducts marketing research and collaborates with others to develop compelling messaging.
• Designs and executes marketing automation and lead nurturing programs, including creating drip campaigns, scoring leads, and reporting performance.
• Develops and implements advertising strategy, managing budgets and analyzing results.
• Creates and executes marketing plans for conferences, trade shows, and other events.
• Performs other duties or special projects as assigned.

Requirements

• Bachelor's degree in marketing, communications, English, or equivalent experience.
• 3 years' experience creating compelling and creative marketing, communications, and public relations projects for B2B audiences.
• Experience in the healthcare sector and understanding of the healthcare market is a plus.
• Excellent verbal and written communication skills.
• Exceptional organization skills and the ability to manage multiple, diverse projects in a fast-paced environment.
• Competency with DemandBase or 6sense platforms is a plus.
• Competency with GSuite and MS products (Word, Excel, Outlook, PowerPoint) required; familiarity with Adobe Creative Suite and Salesforce is a plus.

Nice-to-haves

• Experience in the healthcare sector and understanding of the healthcare market is a plus.
• Competency with DemandBase or 6sense platforms is a plus.
• Familiarity with Adobe Creative Suite and Salesforce is a plus.