Digital Marketing Specialist

About the position

The Digital Marketing Specialist supports acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social, paid search, retargeting and affiliate marketing. This role supports new customer acquisition, ROAS, and revenue goals through efficient scaling of media. The role owns the paid media campaign/style focus calendar and leads the creative shot list and sourcing process, collaborating with internal and external partners for all paid media planning and execution. The role supports the reporting and audience targeting processes, as well as testing and learning into new strategies to drive performance.

Responsibilities

• Lead creative development and sourcing process for different acquisition media channels (Facebook, Google, Tik Tok, affiliate, retargeting) by submitting briefs and providing creative direction and analysis to the creative team.
• Own acquisition media campaign calendar (including ongoing style focus and promotions), collaborating with internal cross-functional partners (merch, planning/buying, brand marketing, digital marketing, site content, organic social) and external partners (agencies) to ensure ongoing and promotional assets are developed and delivered as required to support respective paid media channels.
• Support the growth of new initiatives including but not limited to new channels, audiences, lead generation, influencer/UGC in paid media, and creative testing overall.
• Provide reporting support across acquisition media channels for ongoing and testing efforts.
• Support new digital platforms, initiatives as needed, and keep abreast of digital marketing trends and opportunities.

Requirements

• 3+ years of paid digital media expertise across various acquisition channels
• 3+ years of experience and proficiency with and understanding of digital platforms (Facebook Ads Manager, Pinterest, Tik Tok, Google Ads, Criteo, affiliate), measurement tools (Google Analytics, Triple Whale) and ecommerce platforms (Shopify)
• 3+ years of experience in performance marketing (acquisition and reactivation) execution and optimization
• 3+ years of performance marketing experience specifically on paid social
• 3+ years of analytics/measurement experience tracking measurement towards KPIs
• 3+ years of year creative development and management experience (e.g. creative brief writing)
• Clear communicator skilled at coordinating efforts across internal and external cross-functional partners
• Commitment to making kindness in business the norm

Benefits

• Target annual salary range of $85,000 - $95,000 depending on experience, plus an annual bonus based on the company's performance
• Hybrid work environment - come into our Culver City, CA office 2-3 days a week to meet with your team
• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
• Medical, dental, and vision insurance; 401K with company matching
• A generous PTO policy plus 12 paid annual holidays and one floating holiday
• 4 free pairs of shoes per year
• Employee Discount on all of our products, plus discounts on partnering businesses
• Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc.
• Anti-Racism educational opportunities, including company-wide days of learning
• Opportunities to volunteer with Giving Partners and Community Organizations