Digital Marketing Specialist

$58,027 - $63,515/Yr

United Kennel Club

Part-time - Mid Level

Remote

Publishing Industries

About the position

The Digital Marketing Specialist role at UKC is focused on enhancing the organization's online presence and engagement through innovative digital marketing strategies. This position involves content creation, social media management, email marketing, and analytics reporting, all aimed at promoting UKC's events and services while celebrating the bond between dogs and their owners.

Responsibilities

• Develop engaging content for various digital platforms, including websites, social media, newsletters, and blogs.
• Oversee social media accounts, creating and scheduling posts, responding to audience engagement, and analyzing performance metrics.
• Design and execute targeted email marketing campaigns to promote events and initiatives, analyzing performance for continuous improvement.
• Monitor and analyze digital marketing metrics using tools like Google Analytics, providing regular reports on campaign performance.

Requirements

• Three or more years of demonstrated ability to manage corporate digital presence with verified accounts.
• Strong understanding of social media, email marketing, analytics, and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp).
• Experience with Boosted and Sponsored ad campaigns.
• Excellent written and verbal communication skills.
• Creative thinker with strong collaboration and project management skills.

Nice-to-haves

• Willingness to travel multiple weekends throughout the year.

Benefits

• 401(k) with company matched contributions
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid Time Off plus paid holidays
• Vision insurance
• Continuous training and development programs with opportunities for growth and advancement