About the position
Payactiv is looking for a Digital Marketing Specialist to join our Growth Team. You'll be writing compelling copy primarily for campaigns that accelerate customer engagement, improve acquisition and increase retention in alignment with our brand and values. You'll play an integral part in growing our users and usage for various products and services that make a positive impact in the lives of millions of our users. You'll think creatively and write for campaigns within social, email, text, in-app, and print channels. You are a critical part of a team responsible for the success of our platform. On a daily basis, you'll also collaborate with Marketing, Product, Sales, Operations, Compliance, and Leadership. For Payactiv, writing isn't just a recurring monotonous task - it is at the core of who we are, what we do, how can we help our users save money and live better by connecting and communicating with them. You are a creative and compelling storyteller, witty, engage with users, sweat the smallest details, understand what it takes to develop impactful creative work, and have no hesitation to express your opinion. You can share, explain, and sell ideas, and you can encourage and help others to do the same.
Responsibilities
- Write copy for email, text, and in-app campaigns, social posts, display ads, growth marketing campaigns, and SEO
- Translate content and marketing strategies into copy that communicates the core values of our products and services
- Learn how to use customer and data insights to create inspiring work
- Bring fresh ideas that push creative work forward
- Consider user journey across several products and feature touchpoints
- Be willing to iterate quickly and receive feedback constructively
- Work with others to write within the guides of our brand voice and tone
Requirements
- 4 years of writing experience in consumer financial services
- Ability to explain the benefits of products in simple, human ways to consumers
- Interest in understanding performance-based marketing strategies and using data to make smart, hardworking creative deliverables
- Interest in technology and the future evolution of content creation and distribution
- Marketing campaign examples showcased in a portfolio is a bonus
- Well versed in G Suite and Microsoft Office
Benefits
- Fully paid health, dental and vision insurance
- 401K, traditional and Roth
- Tuition Assistance or Tuition Reimbursement
- Monthly Gym Reimbursement
- Paid time off to volunteer
- Paid Family Leave (California)
- Paid Vacations
- Complimentary office lunches
- Opportunity to grow
- Opportunity to work with a great team committed to making a difference.
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