Digital Marketing Specialist

Beacon Hill Staffing Group - Juneau, AK

Full-time - Mid Level

Juneau, AK

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in a leading media agency focused on the pharmaceutical sector. This position is designed for a long-term contract, initially set for six months, with the potential for extension or conversion to a permanent role. The specialist will work remotely, aligning with Eastern Standard Time (EST) hours, and will be responsible for developing and executing digital marketing strategies that enhance direct-to-consumer (DTC) and healthcare professional (HCP) engagement.

Responsibilities

• Contribute DTC and HCP omni-channel engagement recommendations based on customer insights and digital marketing trends.
• Draft and review creative briefs and documentation for digital programs, ensuring alignment with marketing objectives.
• Lead internal review processes and collaborate with external partners for timely preparation of digital programs.
• Partner with brands and agencies to define project strategy, scope, timelines, and deliverables.
• Lead KPI and measurement reporting for digital initiatives, providing insights to optimize campaign performance.
• Execute DTC and HCP digital tactics and media programs to drive business impact and maximize ROI.
• Collaborate with Business Insights & Analytics for KPI identification and ongoing reporting of digital programs.
• Drive innovation in digital tactics by partnering with brands and external partners.
• Monitor project status and provide regular updates on progress and challenges.
• Demonstrate digital and DTC/HCP program experience with a proven track record in digital marketing.
• Manage annual digital programs, ensuring efficient budget allocation and resource management.
• Stay updated on digital marketing trends to provide strategic recommendations.
• Analyze campaign performance data for actionable insights to optimize future initiatives.
• Collaborate with the marketing team to implement effective digital marketing strategies.
• Provide training and guidance on digital marketing tools and techniques.

Requirements

• Bachelor's degree with a minimum of 3+ years of industry experience in pharmaceutical/biotech or related marketing.
• Experience in pharmaceutical omnichannel strategy and digital marketing.
• Strong leadership and analytical skills in leading digital engagement and analytics activities.
• Proven ability to manage digital agencies, vendors, and cross-functional teams.
• Competence in developing and activating media plans for optimal reach and engagement.
• Ability to navigate internal review processes for compliance and timely approvals.
• Prior experience in Digital or Media Marketing Agency is a plus.
• Strong oral and written communication skills for clear communication with stakeholders.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud, Lucid, and Veeva CRM.
• Strong understanding of digital marketing analytics and measurement tools.
• Ability to translate complex data into actionable insights.
• Excellent presentation skills to convey digital strategies and results.

Nice-to-haves

• Prior Digital or Media Marketing Agency experience is a plus.