Digital Marketing Specialist

About the position

This position combines two important roles in the KAAL-TV sales team. As the Digital Marketing Specialist, you will provide in-house expertise for digital marketing solutions for clients as well as participate in and execute the station's digital sales strategy, training, and AE coaching. In your Account Executive role, you will also be responsible for selling the full array of ABC 6 products and platforms to clients.

Responsibilities

• Provides in-house expertise for digital marketing solutions for clients, including programmatic display, video, social media, OTT/CTV, paid search (SEM), search engine optimization (SEO), and other digital products.
• Engaged and active with sales activity including identifying target accounts, business categories, new business development, sales calls, client presentations, and translating campaign performance into client success stories.
• Works with all Account Executives on 1:1 product coaching, sales targets, client interactions, and campaign strategies; aid in AEs reaching their digital revenue goals.
• Understands the needs and goals of a client, determines the best digital marketing solutions, and builds proposals to answer those needs.
• Explains complicated digital products and solutions to clients and the benefits of the proposals for the client's business.
• Hosts regular meetings on active campaigns, and maintains oversight of all active campaigns (pacing, results, targeting, etc.).
• Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business.
• Prospect new businesses on a weekly basis.
• Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
• Provide exceptional customer service to all accounts.
• Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
• Utilization of and proficiency with Sales software.
• Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
• Complete all written business requirements within established deadlines.
• Attend and participate in weekly sales staff meetings, individual meetings with manager, and other necessary meetings and training as required by management.
• Complete other duties as requested and needed.

Requirements

• Knowledge of digital products and digital marketing with a keen understanding of and experience with building holistic digital strategies that create measurable business results for clients.
• Understanding of Marketing and Strategy for a customized solutions-based sales approach.
• Ability to coach the sales team individually and lead group training.
• Skilled communicator to present internally to sales team and to clients one on one or in a group setting.
• Good interpersonal skills for digital staff and associate departments.
• Project management experience a plus.
• Must have a valid driver's license and safe driving history as determined by the Company.

Benefits

• Starting base compensation is $45,000 to $50,000 annually.
• Additional commissions and bonuses can be earned above and beyond this amount.