Digital Marketing Specialist

$63,595 - $70,175/Yr

Unclassified - Houston, TX

Full-time - Mid Level

Houston, TX

About the position

The Digital Marketing Specialist will be responsible for developing and implementing comprehensive digital marketing strategies aimed at driving customer acquisition and engagement. This role involves managing various digital channels, including SEO, SEM, social media, email marketing, and content marketing, to enhance brand presence and achieve marketing goals.

Responsibilities

• Create and manage comprehensive digital marketing strategies to drive customer acquisition and engagement across multiple channels.
• Oversee the creation of engaging content for the website, blog, social media, and other digital platforms, ensuring alignment with brand voice and messaging.
• Optimize website content and structure for search engines to improve organic search rankings and manage pay-per-click (PPC) advertising campaigns.
• Develop and execute a social media strategy to enhance brand presence and engage with the audience on LinkedIn.
• Design and manage email marketing campaigns to nurture leads and promote services.
• Use analytics tools to track and report on key performance indicators (KPIs) and campaign effectiveness, providing insights and recommendations based on data analysis.
• Collaborate with sales, product, and customer success teams to align marketing efforts with overall company goals and initiatives.
• Manage the digital marketing budget, ensuring efficient and effective allocation of resources.

Requirements

• 4 years of experience in marketing is required.
• Proven experience in digital marketing strategies, including SEO, SEM, social media, and email marketing.

Nice-to-haves

• Experience with analytics tools for tracking and reporting on marketing performance.
• Strong content creation skills and familiarity with content management systems.

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off