Hershey Entertainment & Resorts - Hershey, PA
posted about 2 months ago
Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment and hospitality organization that encompasses a variety of properties, including Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, and various dining options. The company is dedicated to upholding the legacy of its founder, Milton S. Hershey, and emphasizes core values such as devotion to legacy, selfless service, teamwork, and respect for others. HE&R is also committed to fostering diversity, equity, and inclusion within its workforce and community, aligning with the vision of providing value to Milton Hershey School. The Digital Marketing Specialist plays a crucial role in developing and configuring content across all digital channels aimed at customer retention, acquisition, and promotion. This position supports marketing campaigns for all brands under Hershey Entertainment and Resorts, including Hersheypark, The Hotel Hershey, Hershey Lodge, ZooAmerica, and more. The specialist will collaborate closely with project managers, marketing managers, designers, and IT teams to ensure effective digital marketing strategies are implemented. Key responsibilities include building digital content for various platforms such as websites, emails, and mobile applications, managing content and alerts, setting up data filters for targeted messaging, and analyzing campaign results to derive actionable insights. The role also involves conducting regular audits of digital channels to maintain content accuracy and freshness, training users on digital systems, and managing Google Business Listings. The Digital Marketing Specialist is expected to proactively learn about market trends and customer behaviors to enhance digital marketing efforts and support various digital projects as assigned.