Zensah - Hallandale Beach, FL
posted about 2 months ago
Zensah is seeking a Digital Marketing Specialist to join our innovative team at our Hallandale Beach location. As a key player in our marketing department, you will have the opportunity to make a significant impact on our brand's growth and visibility in the athletic apparel market. This role is designed for a creative and analytical individual who is passionate about digital marketing and eager to contribute to our mission of helping athletes perform better. In this position, you will be responsible for developing and strategizing test campaigns that include ad copy, creative elements, offers, and landing pages. Your primary goal will be to improve key performance metrics across all campaigns. You will manage and optimize advertising efforts across various platforms, including Google Ads, Facebook Ads, TikTok Ads, and more. While experience with Amazon Ads is not mandatory, it is considered a plus. You will also be expected to develop data-driven digital advertising strategies aimed at optimizing customer acquisition. The ideal candidate will have a minimum of three years of experience in digital marketing or a related field, with a strong understanding of current online marketing concepts, strategies, and best practices. You will work both independently and collaboratively within a dynamic team environment, contributing to the planning and execution of brand awareness campaigns. Your expertise in tools such as Google Analytics, Google Ad Manager, and Google AdWords will be crucial in driving our marketing initiatives forward.