Digital Marketing Specialist

Avpro Global Holdings - Sioux Falls, SD

Full-time - Entry Level

Sioux Falls, SD

Wholesale Trade Agents and Brokers

About the position

As a Digital Marketing Specialist at AVPro Global Holdings, you will enhance the company's online presence and drive engagement with innovative audio-video products. This role involves developing and executing digital marketing strategies to attract new customers, increase brand awareness, and promote AV solutions globally. The position is ideal for a creative and data-driven individual passionate about digital marketing and technology.

Responsibilities

• Develop and implement digital marketing campaigns across various platforms to drive traffic, conversions, and revenue growth.
• Manage social media strategy to promote brand awareness, product launches, and customer engagement.
• Design and execute targeted email marketing campaigns to nurture leads and build customer loyalty.
• Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics, providing regular reports and recommendations.
• Manage PPC campaigns and display advertising, optimizing performance through A/B testing and keyword research.
• Collaborate with internal teams to align marketing strategies with business goals and product launches.
• Produce high-quality content in collaboration with graphic designers, videographers, and copywriters.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in digital marketing, preferably in the AV electronics or technology industry.
• Proven experience with SEO, SEM, PPC, and social media advertising.
• Proficiency with marketing tools such as Google Analytics, Google Ads, Facebook Ads, and HubSpot.
• Strong understanding of email marketing, content management systems (CMS), and marketing automation.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with an eye for design and branding consistency.
• Experience working in a B2B environment is a plus.

Nice-to-haves

• Experience in the AV electronics or technology industry.
• Familiarity with graphic design tools.

Benefits

• Paid leave benefits
• Group Health & Life Insurance
• Employer paid benefits including Dental and Vision
• 401K (up to 4% match)
• Supplemental Insurance