Digital Marketing Specialist

Western Digital - Irvine, CA

Full-time - Mid Level

Irvine, CA

Computer and Electronic Product Manufacturing

About the position

The Digital Marketing Specialist at Western Digital is responsible for driving online sales through various digital marketing channels, including social media, paid search, and digital display. This role requires a strong analytical mindset and the ability to develop and execute effective marketing strategies that align with the company's eCommerce goals.

Responsibilities

• Develop social media campaigns/strategies and execute them.
• Build and manage global Search Engine Marketing (SEM) campaigns.
• Analyze data and optimize campaigns accordingly.
• Manage daily/weekly/monthly/quarterly reporting.
• Collaborate with internal teams to align all eCommerce marketing activities.
• Identify and develop marketing assets needed to accelerate eCommerce and channel growth.
• Create editorial calendars and schedules.
• Coordinate the launch of all Digital Marketing campaigns into new regions.
• Track channel budgets and make recommendations to grow revenue while hitting target KPIs.
• Speak knowledgeably about KPIs (CTR, CPC, CVR, ROAS, etc.) to internal stakeholders.
• Present strategy and results with internal teams and executives.
• Develop relationships with vendor representatives.

Requirements

• BA/BS required
• Minimum of 2-3 years experience in social media marketing.
• Understanding of digital marketing concepts and KPIs, experience managing campaigns required.
• Passion for Digital Marketing with strong analytical skills and a desire to always seek out 'the why' using data.

Nice-to-haves

• Fluency in other languages is a plus.
• Familiarity with Paid Media platforms and marketing analytics tools is required.
• Very strong Excel skills.

Benefits

• Competitive salary range of $72,420.00 - $102,600.00
• Comprehensive health insurance
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities