Digital Marketing Specialist

Aramark - Philadelphia, PA

Full-time

Philadelphia, PA

Food Services and Drinking Places

About the position

The Digital Marketing Specialist is responsible for creating and executing marketing campaigns aimed at promoting products and services, enhancing brand awareness, and generating leads. This role involves conducting market research, analyzing customer data, and collaborating with various departments to ensure the success of digital marketing initiatives.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns to drive profitable growth.
• Create digital content including videos, photos, and infographics for marketing purposes.
• Research and compile information for advertisements, newsletters, and other marketing materials.
• Establish ecommerce standards and ensure quality control for digitized materials while tracking relevant statistics.
• Oversee new product uploads, categorization, and attribution in Product Information Management (PIM).
• Collaborate with Technology, Sales Enablement, and Finance Teams to gather metrics and implement effective solutions.
• Work with Marketing and Brand Leaders to develop appropriate programs and content.
• Collaborate with B2B Communication Teams to create PR campaigns and case studies.

Requirements

• Bachelor's Degree in marketing, digital communications, or a related field from an accredited university.
• Minimum of 2 years of digital marketing and e-commerce experience, including program development and execution.
• Expertise in digital platforms such as Adobe, Google Analytics, and social media management tools.
• Proven success in planning, implementing, and optimizing digital marketing campaigns.
• Strong data analytics skills to interpret digital marketing data and social media trends.

Nice-to-haves

• Experience with digital user experience and digital content development.
• Strong storytelling skills to convey the vision and impact of digital solutions through data and visualization.

Benefits

• Equal employment opportunity and a commitment to diversity and inclusion in the workplace.