Digital Marketing Specialist

$52,000 - $54,000/Yr

United Projects Corporation - Kansas City, KS

Full-time

Kansas City, KS

Specialty Trade Contractors

About the position

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing strategies aimed at enhancing brand awareness, driving website traffic, and generating leads. This role requires a combination of creativity and analytical skills to effectively execute marketing campaigns across various digital channels.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, PPC, social media, email marketing, and content marketing.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Optimize website content and structure to improve SEO rankings and user experience.
• Create and manage engaging content for various platforms, including blogs, social media, and email newsletters.
• Monitor, analyze, and report on performance metrics and marketing data to improve campaigns and ROI.
• Collaborate with design and content teams to ensure brand consistency across all marketing initiatives.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of SEO, PPC, Google Analytics, and social media strategies.
• Proficient in marketing automation software and CRM systems.
• Excellent communication and interpersonal skills.
• Creative thinker with a knack for problem-solving and analytical skills.