Digital Marketing Specialist

About the position

Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, talented Digital Marketing Specialist to join our team. As a successful distributor of our own manufactured products for over 45 years, we have access to years of performance, customer, and trend data—now we want to make the data work for us—and our customers—as we expand our business online! The Digital Marketing Specialist will be a vital contributor to the way we shape our online business in the future, so we are searching for a confident, enthusiastic team player who is able to work with stakeholders across the company, harnessing the power of email to initiate automated marketing campaigns and relevant messaging to our customers.

Responsibilities

• Support Marketing Manager with digital marketing tasks and execution of digital strategies.
• Manage and optimize digital campaigns across platforms such as Meta, Google Ads and Google Analytics to maximize sales and brand visibility.
• Analyze key performance data (e.g., conversion rates, traffic, customer behavior) and provide actionable insights to improve digital performance.
• Own and execute lead generation strategies to grow the customer database through paid and organic digital channels.
• Oversee email and SMS marketing campaigns, including content creation, segmentation, and performance tracking.
• Review and maintain brand consistency across all digital platforms, ensuring messaging, visuals, and tone align.
• Collaborate with creative and content teams to develop engaging digital assets for campaigns.
• Stay updated on industry trends, competitor activity, and emerging digital marketing opportunities.
• Adapt to evolving market trends and feedback, improving future campaigns and marketing strategies.

Requirements

• 3+ years of experience in digital marketing, eCommerce, or a related field is ideal.
• Strong analytical skills with experience in Google Analytics, Meta Ads, Hubspot (or similar email platforms), and SMS marketing tools.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Excellent written and verbal communication skills.
• Passion for digital marketing and a keen eye for detail.

Benefits

• Medical/Dental & Other Insurances (eligible the first of month after 60 days)
• Health Savings Account with employer contribution
• 401K Plan with employer matching contribution
• Employee access to discounted Ultradent products
• Excellent Paid Time Off (PTO) and Medical Time Off (MTO) account to support medical and military events
• Five days paid between Christmas and New Years
• Education Assistance
• Onsite Fitness Center