Digital Marketing Specialist

Sierra Experts - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Professional, Scientific, and Technical Services

About the position

Sierra Experts is seeking an experienced Digital Marketing Specialist to enhance our business growth through effective web technologies. The role focuses on identifying new opportunities, increasing brand awareness, and improving customer experience through innovative digital marketing strategies. The ideal candidate will be tech-savvy, creative, and capable of collaborating with various teams to connect our brand with online customers.

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client's relationships through social media interaction
• Keep up-to-date with our audience's preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

Requirements

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google AdWords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BS degree in Marketing, Advertising or relevant field

Benefits

• Competitive salary based on experience and qualifications
• Health, Vision and Dental Benefits
• PTO, paid holidays