Digital Marketing Specialist

$41,600 - $41,600/Yr

Assist Health & Safety Limited - Dallas, TX

Full-time - Entry Level

Dallas, TX

About the position

Assist Health is seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. This role focuses on developing and executing advertising campaigns that effectively promote our brand and drive engagement across various platforms. The ideal candidate will have a strong understanding of digital marketing strategies and be proficient in utilizing various tools to analyze and optimize campaign performance.

Responsibilities

• Develop, implement, and manage advertising campaigns across multiple channels, including Google Ads, social media, and email marketing.
• Utilize marketing automation tools to streamline campaign processes and enhance targeting efforts.
• Create engaging content for advertisements, ensuring alignment with brand messaging and objectives.
• Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize results.
• Collaborate with the design team to produce visually appealing advertisements using Adobe software.
• Manage social media accounts, creating posts that drive engagement and promote advertising initiatives.
• Maintain the company website using WordPress, ensuring all advertising content is up-to-date and optimized for user experience.
• Conduct market research to identify trends and insights that inform advertising strategies.
• Utilize HTML and SQL skills to enhance campaign tracking and reporting capabilities.

Requirements

• Proven experience in advertising or digital marketing roles.
• Proficiency in Google Ads, email marketing platforms, and social media management tools.
• Familiarity with marketing automation systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with Adobe Creative Suite for content creation.
• Knowledge of WordPress for website management.
• Basic understanding of HTML and SQL for reporting purposes.
• Excellent communication skills, both written and verbal, with a keen eye for detail.

Benefits

• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance