Digital Marketing Specialist

About the position

RCN Technologies is seeking a smart, driven, and curious individual for the position of Content Marketing Specialist. This role is integral to our marketing team, which aims to expand our reach and create impactful content that aligns with company objectives. The ideal candidate will have a passion for technology and a strong understanding of how to generate demand through content. Responsibilities include day-to-day administration of digital content marketing, writing and multimedia production, and collaboration with various teams to ensure cohesive messaging. This position offers tremendous opportunities for professional growth and advancement within the company.

Responsibilities

• Develop and execute SEO strategies to improve organic search rankings.
• Optimize on-page content (keywords, meta tags, internal linking) and maintain site health (page speed, mobile responsiveness).
• Monitor analytics and user behavior to recommend site improvements.
• Write and edit engaging blog posts, landing pages, and promotional materials.
• Develop compelling copy that aligns with our brand voice and speaks to a tech-savvy audience.
• Collaborate with design and product teams to ensure cohesive messaging and visuals.
• Plan and schedule social media posts across LinkedIn, Facebook, Twitter, and more.
• Stay up to date on industry news (telecom and wireless) and share relevant content that resonates with our followers.
• Track social metrics and adjust strategies to boost engagement and growth.
• Create email campaigns—from ideation and copywriting to segmentation and deployment.
• Use marketing automation tools to nurture leads and track conversions.
• Analyze performance data and optimize for deliverability, open rates, and click-through rates.
• Work closely with sales, product, and customer support teams to align content strategies with business goals.
• Pitch fresh ideas for campaigns that integrate with overall marketing efforts.
• Maintain ongoing communication with stakeholders on project timelines and results.

Requirements

• 3+ years of experience in digital marketing, SEO, and content creation.
• Solid understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, or Ahrefs.
• Proven experience crafting engaging tech-related content—wireless, networking, or telecom knowledge is a plus.
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer) and basic design tools (e.g., Canva, Adobe Creative Suite).
• Experience using marketing automation and CRM systems for email campaigns and lead nurturing.
• Strong communication and organizational skills—comfortable working with multiple teams and tight deadlines.
• A curious mindset for new technology trends.

Nice-to-haves

• Experience with HTML/CSS or basic website editing.
• Understanding of A/B testing methodologies for email, landing pages, and social content.
• Proficiency in video or visual content creation (short-form videos, infographics) is a bonus.

Benefits

• Health insurance (70+% employer paid) (PPO or High Deductible option)
• Vision insurance (100% employer paid)
• Dental insurance (50% employer paid)
• Company paid life insurance
• Optional short term disability
• Optional accident coverage
• Optional cancer coverage
• Optional critical care coverage
• Unlimited Paid Time Off
• Flex Days (Work from Home)
• Paid holidays
• Generous paternal and maternal paid leave
• A company culture of promotions from within
• A friendly and casual work environment with a relaxed, smart-casual dress code
• Company-sponsored lunches and monthly team-building activities
• Free coffee bar and snacks
• Exposure to emerging technology and products
• Hands-on, in-person, and self-guided continuing education opportunities
• Access to award-winning online courses to enhance abilities and develop new skills.