Digital Marketing Specialist

Robert Half - Princeton, NJ

Full-time - Mid Level

Princeton, NJ

Administrative and Support Services

About the position

The Digital Marketing Specialist role at Robert Half focuses on utilizing various digital marketing tools and strategies to enhance brand awareness and improve marketing campaigns. The position is based in Princeton, New Jersey, and involves managing online content, analyzing customer behavior, and executing targeted advertisement campaigns.

Responsibilities

• Develop and implement digital marketing strategies using tools such as Adobe Creative Cloud and CRM.
• Manage the company's online content using Content Management System (CMS).
• Leverage platforms like Facebook Insights to analyze customer behavior and adjust marketing campaigns accordingly.
• Utilize database management skills to maintain accurate customer and campaign records.
• Plan and execute targeted advertisement campaigns.
• Use analytics tools to monitor and report on the effectiveness of digital marketing efforts.
• Create engaging blog content as part of our content marketing strategy.
• Work towards enhancing brand awareness in the digital space.
• Plan and manage marketing campaigns, ensuring they align with our business goals.

Requirements

• Minimum of 3 years of experience in a Digital Marketing role or related field
• Proficiency in Adobe Creative Cloud
• Experience with Content Management Systems (CMS)
• Knowledge of CRM and Database management
• Familiarity with Facebook Insights for tracking and improving campaign performance
• Experience in creating and managing Advertisements on various digital platforms
• Ability to analyze and interpret Analytics data to inform marketing strategies
• Experience in Blogging and creating engaging content for various digital platforms
• Proven track record in increasing Brand Awareness through digital marketing strategies
• Experience in Campaign Planning and execution for various digital channels.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan