Digital Marketing Specialist

SFG & NCC - Knoxville, TN

Full-time - Mid Level

Onsite - Knoxville, TN

About the position

The Digital Marketing Specialist will play a crucial role in developing and implementing innovative marketing strategies aimed at generating qualified leads for sales conversion. This position requires a blend of analytical skills and creative communication to engage target audiences effectively. The ideal candidate will thrive in a collaborative environment, utilizing hands-on marketing experience to drive results in a fast-paced setting.

Responsibilities

• Create and develop innovative marketing and advertising strategies to support business objectives.
• Measure, assess, and report results with a focus on continuous improvement and innovation.
• Analyze sales and marketing metrics, data from population group surveys, economic and market trends, and various methods of advertising.
• Ensure brand consistency through all marketing channels and engage in reputation management.
• Solicit and use customer feedback to ensure client satisfaction.
• Clearly communicate our value proposition to various stakeholders.
• Develop concepts and copy for advertising; liaise with external marketing and public relations businesses, graphic designers, and printers.
• Create and oversee the production of marketing and educational materials, including business cards, brochures, flyers, sales tools, and promotional products.
• Collaborate with employees and independent career agents (ICAs) on lead generation strategies, development of referral partners, educational events/seminars, conferences, community events, public relations events, and sponsorships; plan and promote events and ensure appropriate representation.
• Develop and manage external communications, such as website, TV, newspaper, e-blasts, emails, blogs, social media, printed materials, thank you messages, etc.
• Coordinate with management on internal communications to ensure consistency with the brand and message.
• Collaborate across SFG and NCC for sharing marketing ideas, process improvements, cross-training, and to increase the value we offer to Medicare beneficiaries, agents, and agencies.
• Evaluate and manage lead generation sources and implement digital lead generation campaigns.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• Experience in varied marketing functions, especially lead generation, digital marketing, event planning, and ROI reporting.
• Proficiency in MS Office 365 suite (Word, Excel, PowerPoint, SharePoint, Teams, and Outlook).
• Familiarity with SEO/SEM, Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, Google Ads, Facebook ads and analytics, social media platforms, content management systems.
• High level of technology/business acumen.
• Experience creating B2C marketing plans; experience with B2B preferred.
• Experience with data analysis.
• Experience with online training platforms and videoconferencing tools, e.g., Teams, WebEx, GoToMeeting, Zoom.
• Valid driver's license and reliable transportation; local travel required.
• Exceptional content writing and proofreading skills.
• Working understanding of print and web design principles.
• Experience in the healthcare insurance industry preferred.
• Demonstrated knowledge of Medicare and other Senior insurance products preferred.
• Entrepreneurial experience, large or small.
• Experience with lead generation techniques.
• Community/volunteer leadership experience.

Nice-to-haves

• Experience in the healthcare insurance industry preferred.
• Demonstrated knowledge of Medicare and other Senior insurance products preferred.

Benefits

• Paid parental leave
• Caregiver leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching