Digital Marketing Specialist

Edgeless Beauty Group - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

About the position

Edgeless Beauty Group is a dynamic and rapidly growing team in the beauty and wellness industry. Our mission is to provide exceptional experiences for our clients in schools, salons, and spas. If you have a love for people, beauty, wellness, and creating engaging digital content, this role is a perfect fit for you! As a Digital Marketing Specialist, you will play a pivotal role in managing our brand across various channels, including planning, graphic design, social media, and guest relations. Reporting to the Associate Creative Director and President, you'll provide five-star service to internal team members and guests both over the phone and in person. Our company culture is dedicated to creating an environment that is caring, compassionate, and focused on uplifting others. In this role, you will develop and execute comprehensive marketing plans and programs with a focus on optimizing content for SEO and digital platforms. You will dive deep into brand audience insights, offers, KPIs, and brand standards to drive marketing strategy. Utilizing digital advertising, you will identify opportunities to enhance performance and reach while maintaining brand consistency across our website, email campaigns, collateral materials, communications, events, and social media platforms. You will create engaging daily social media content, including photos and videos, to connect with current and potential customers. Additionally, you will monitor and track all marketing efforts, regularly reporting to peers and leadership, and making necessary adjustments. Collaboration is key in this role, as you will work closely with the associate creative director to design all internal and external collateral, including promotions, special events, flyers, posters, blog posts, vlogs, and podcasts. You will also develop a comprehensive strategy to successfully launch new products, services, and team members, ensuring that all marketing initiatives align with our brand's mission and values. Other duties may be assigned by leadership as needed.

Responsibilities

• Develop and execute comprehensive marketing plans and programs with a focus on optimizing content for SEO and digital platforms.
• Dive deep into brand audience insights, offers, KPIs, and brand standards to drive marketing strategy.
• Utilize digital advertising and identify opportunities to enhance performance and reach.
• Maintain brand consistency and standards across our website, email campaigns, collateral materials, communications, events, and social media platforms.
• Create engaging daily social media content, including photos and videos, to connect with current and potential customers.
• Monitor and track all marketing efforts, regularly reporting to peers and leadership, and making necessary adjustments.
• Collaborate with the associate creative director to design all internal and external collateral, including promotions, special events, flyers, posters, blog posts, vlogs, and podcasts.
• Develop a comprehensive strategy to successfully launch new products, services, and team members.
• Perform other duties as assigned by leadership.

Requirements

• Minimum of 3 years of experience in digital marketing and strategy, with a proven track record of successful campaigns.
• Bachelor's degree in Marketing, Journalism, Graphic Design, or a related field, with a focus on creating engaging digital content.
• Proficiency in SEO best practices, content optimization, and digital content creation.
• Experience in managing and growing social media channels.
• Strong graphic design skills, with proficiency in relevant software tools.
• Familiarity with podcast and vlog production, including scripting, recording, and editing.
• Ability to work collaboratively in a fast-paced environment.
• Excellent communication and presentation skills.