Sportrx - San Diego, CA
posted 3 months ago
As a Digital Marketing Specialist at SportRx, you will be an integral part of our marketing team, dedicated to enhancing customer engagement and driving growth through innovative digital marketing strategies. Our company is committed to helping people see better on every adventure, and we pride ourselves on our exceptional pre- and post-purchase service. In this role, you will assist in the creation and execution of comprehensive marketing plans that align with our company goals, conducting market research to identify trends and opportunities that can be leveraged for our marketing efforts. You will collaborate with various teams to ensure that our marketing strategies are cohesive and effective, ultimately contributing to the overall success of the business. Your responsibilities will include organizing and executing multi-channel marketing campaigns across digital platforms, social media, email, and events. You will develop and manage content calendars to ensure timely delivery of marketing materials, while also tracking and analyzing campaign performance to provide insights for improvement. Content creation will be a key aspect of your role, as you will work closely with the Social Media Specialist to produce engaging content for blogs, social media, and our website, ensuring that all content aligns with our brand voice and messaging. In addition to digital marketing efforts, you will assist in planning and executing company events, trade shows, and webinars, coordinating logistics and tracking event performance to gather feedback for future improvements. Staying updated on digital marketing trends will be essential to keep SportRx competitive in the market. This position requires a blend of creativity, analytical skills, and a strong understanding of marketing principles, making it a dynamic and rewarding opportunity for the right candidate.