Digital Marketing Specialist

Stanley Martin Companies - Reston, VA

Full-time - Mid Level

Hybrid - Reston, VA

Construction of Buildings

About the position

The Digital Marketing Specialist at Stanley Martin Companies LLC is responsible for creating, managing, and analyzing paid search and social media campaigns to enhance the brand's visibility and performance. This role requires a strong background in digital advertising, particularly in managing PPC campaigns across various platforms. The specialist will work closely with the Digital Marketing team and report to the Director of Digital Marketing, ensuring that all campaigns are optimized for maximum effectiveness and aligned with company objectives.

Responsibilities

• Develop, implement and manage 300+ paid search and social media campaigns across Google Ads, Bing Ads, and Meta platforms.
• Conduct thorough keyword research and analysis to optimize campaign targeting and bidding strategies.
• Facilitate creative ad copy and design creation with Brand & Creative team to maximize click-through rates (CTR) and conversions.
• Monitor and adjust campaign performance, including budget allocation, bids and targeting to meet company objectives.
• Continuously test and optimize ad creatives, landing pages and campaign structures for better performance.
• Stay updated on the latest trends, best practices and algorithm changes in SEM, SEO and paid social advertising.
• Use tools such as SEMrush, SurferSEO, Google Search Console to conduct organic keyword research, competitive analysis, site audits, backlink tracking, and review domain ratings.
• Analyze campaign performance data to identify trends, insights and opportunities for improvement.
• Generate and present regular reporting detailing key performance metrics, campaign results and recommendations for optimization.
• Utilize analytics tools like Google Analytics and third-party software to track and measure the effectiveness of marketing campaigns.

Requirements

• BS degree in marketing, analytics, economics, and/or a related field.
• 5+ years of digital experience managing PPC campaigns on Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram).
• Strong analytical skills with ability to interpret data, identify trends and make data-driven decisions.
• Excellent communicator in both verbal and written formats.
• Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail.

Nice-to-haves

• MBA/master's degree in marketing or analytics is a plus.
• Digital advertising agency experience a plus.
• Robust understanding of SEM paid social media, SEO and digital marketing principles.
• Understanding of analytics and tracking tools such as Google Analytics, Google Tag Manager, Search Console and Facebook Pixel.

Benefits

• Paid parental leave
• Health savings account
• AD&D insurance
• Disability insurance
• Flexible spending account
• Parental leave
• Employee assistance program
• Paid sick time
• Tuition and certification reimbursement
• 15 days of vacation (increases with tenure)
• 6 days of paid sick leave
• Discounts on buying a Stanley Martin home and partner services
• Early access to paycheck through Dayforce Wallet
• Giving Back Program with matching donations and leave for volunteering