Digital Marketing Specialist

$62,000 - $85,000/Yr

Lotus Concepts Management - Denver, CO

Full-time - Entry Level

Denver, CO

Food Services and Drinking Places

About the position

The Digital Marketing Specialist at Lotus Concepts Management is responsible for driving business growth through innovative digital marketing strategies. This role involves content creation, campaign management, data analysis, and collaboration with cross-functional teams to enhance brand visibility and customer engagement.

Responsibilities

• Develop engaging and creative content for social media platforms, company websites, and other digital channels.
• Plan, execute, and manage digital marketing campaigns across email, social media, search engines, and websites.
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to optimize effectiveness.
• Stay informed on industry trends and competitors, utilizing insights to better understand the needs of our target audience.
• Utilize SEO strategies to improve website visibility on search engine results pages (SERPs) for relevant keywords.
• Work closely with cross-functional teams, including creative, operations, and management, to deliver measurable results from marketing initiatives.
• Drive website traffic and conversions, with a focus on generating leads and increasing sales.

Requirements

• Minimum of 2+ years of experience in digital marketing or a related field, preferably within the Denver market.
• Strong understanding of digital marketing principles, including SEO, email marketing, social media management, and data analysis.
• Proven experience in managing and executing digital marketing campaigns across various platforms.
• Ability to analyze data to make informed decisions and optimize marketing efforts.
• Excellent communication and collaboration skills.
• Familiarity with tools such as Google Analytics, Facebook Ads, and other digital marketing platforms is a plus.

Benefits

• Competitive salary ranging from $62K - $85K per year.
• Full health benefits package, including medical, dental, and vision coverage.
• Competitive 401(k) plan with company matching.
• Opportunities for professional growth and development.
• A collaborative and dynamic work environment.