Digital Marketing Specialist

Mra - The Management Association - Cold Spring, MN

Full-time - Entry Level

Cold Spring, MN

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing Specialist at Coldspring plays a crucial role in enhancing the company's online presence and driving lead generation through effective digital marketing strategies. This position involves leveraging marketing technology to optimize processes and engage with the target audience, ensuring that Coldspring's products are effectively promoted in the memorial and commercial construction industries.

Responsibilities

• Drive the implementation and optimization of Coldspring's marketing automation and CRM efforts to enhance customer engagement and streamline marketing processes.
• Assist in the creation of landing pages, forms, and workflows within HubSpot to enhance user experience and improve conversion rates.
• Design and execute e-mail marketing campaigns to nurture leads and promote Coldspring's products.
• Collaborate with and train the sales team on CRM best practices to ensure effective usage and maximize the benefits of the CRM system.
• Develop engaging and informative content for digital platforms that resonate with the target audience.
• Serve as administrator and business owner of various Marketing Technologies, specifically Marketing Automation, CRM, and WordPress.
• Drive CRM processes and data stewardship, ensuring the integrity of account records in the CRM, including lead data and opportunities.
• Execute lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through collaboration with cross-functional marketing and sales teams.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and technology solutions.
• Lead marketing campaign and sales funnel data requests.
• Collaborate with cross-functional teams, including IT, marketing, and sales to ensure successful project implementation.
• Proactively manage and modify programs to achieve objectives within planned budgets.
• Work with outside agencies, partners, and freelance vendors when necessary to coordinate various marketing tactics.
• Pursue ongoing learning in the field and become an expert in emerging communication trends, platforms, systems, and KPIs to improve communication efficiencies within the company.
• Work with various departments within Coldspring in addition to agency partners and the market to create, deliver, measure, and optimize marketing plans, channels, content, and sales enablement.

Requirements

• Undergraduate degree in Marketing or related field, or equivalent professional qualification.
• 2+ years of experience working in marketing or related service firm experience.
• Working knowledge of digital/virtual technology tools.
• Hands-on experience with marketing automation, CRM, marketing funnel, and other B2B systems and concepts.
• Effective communicator (written and verbal), able to manage multiple priorities with strong attention to detail, and comfortable with tight deadlines.
• Self-starter who enjoys 'figuring things out'; a creative thinker.
• Data-driven approach and highly analytical skills.
• Strong understanding of marketing attribution, lead, contact, and account scoring.
• Excellent written and oral communication skills.
• Self-motivated, confident, energetic, and creative.

Benefits

• Wellness-oriented work environment
• Equal Opportunity Employer
• Veteran Friendly workplace