Digital Marketing Specialist

Coldspring - Cold Spring, MN

Full-time - Entry Level

Cold Spring, MN

Specialty Trade Contractors

About the position

The Digital Marketing Specialist at Coldspring is responsible for enhancing the company's online presence and driving lead generation through effective digital marketing strategies. This role involves leveraging marketing technology, optimizing marketing processes, and collaborating with various teams to ensure successful project implementation and customer engagement.

Responsibilities

• Drive the implementation and optimization of Coldspring's marketing automation and CRM efforts.
• Assist in the creation of landing pages, forms, and workflows within HubSpot.
• Design and execute email marketing campaigns to nurture leads.
• Promote Coldspring's products.
• Collaborate with and train the sales team on CRM best practices.
• Develop engaging and informative content for digital platforms.
• Serve as administrator and business owner of various Marketing Technologies.
• Drive CRM processes and data stewardship.
• Execute lead flow strategies to optimize funnel velocity.
• Monitor and report on key performance indicators (KPIs).
• Lead marketing campaign and sales funnel data requests.
• Collaborate with cross-functional teams for successful project implementation.
• Manage and modify programs to achieve objectives within planned budgets.
• Work with outside agencies and partners to coordinate marketing tactics.
• Pursue ongoing learning in the field and stay updated on communication trends.

Requirements

• Undergraduate degree in Marketing or related field, or equivalent professional qualification.
• 2+ years of experience working in marketing or related service firm experience.
• Working knowledge of digital/virtual technology tools.
• Hands-on experience with marketing automation, CRM, and B2B systems.
• Effective communicator with strong attention to detail.

Nice-to-haves

• Experience with HubSpot or similar marketing automation tools.
• Familiarity with WordPress and digital content management.
• Creative thinking and problem-solving skills.
• Data-driven approach with strong analytical skills.

Benefits

• Health insurance
• Dental insurance
• Optical insurance
• Medical flex
• Dependent Care
• Basic Life Plan
• Short Term Disability
• Long Term Disability
• 401K
• Return On Assets Incentive (ROA)
• Paid Time Off (PTO)
• Holidays
• Jury Duty
• Funeral Leave