Digital Marketing Specialist

Farther - Dallas, TX

Full-time

Dallas, TX

About the position

The Digital Marketing Specialist at Farther will play a crucial role in the marketing team, focusing on leveraging advanced digital marketing tools and strategies to drive growth and efficiency. This position requires a tech-savvy individual who excels in using platforms like HubSpot and Google Analytics, and is responsible for managing digital marketing campaigns across various channels. The role is integral to shaping the future of wealth management through innovative marketing solutions.

Responsibilities

• Design, implement, and optimize complex HubSpot workflows, automation sequences, and reporting tools to drive strategic marketing decisions.
• Utilize Google Analytics to create detailed reports, analyze data trends, and provide actionable insights and recommendations to enhance campaign performance.
• Launch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROI.
• Manage website updates using Webflow, ensuring content is optimized for SEO and aligned with marketing goals.
• Collaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standards.
• Use technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-making.

Requirements

• Minimum of 3 years as a digital marketing associate or relevant experience (preferably in a marketing agency or financial services setting).
• Extensive HubSpot experience: Proven ability to leverage HubSpot's full suite of tools, including creating complex workflows, automation, and custom reporting.
• Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendations.
• Digital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectively.
• CMS knowledge: Experience with Webflow is a plus, but strong proficiency in managing other CMS platforms is acceptable.
• Strategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiency.
• Analytical and creative: Exceptional analytical skills paired with a creative approach to problem-solving.
• Effective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearly.
• Ability to work both independently and as part of a team.
• Strong organization, time management skills, and eye for design.
• Meticulous attention to detail and accuracy.
• Experience with Slack, Google Workspace, Word, Excel, and PowerPoint.

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals
• Drive the success of a venture-backed, rapidly growing firm