Digital Marketing Specialist

$54,080 - $60,320/Yr

Sportrx - San Diego, CA

Full-time - Entry Level

San Diego, CA

11-50 employees

Miscellaneous Manufacturing

About the position

The Digital Marketing Specialist at SportRX plays a crucial role in enhancing brand awareness and customer engagement through strategic digital marketing initiatives. This position involves collaborating with various teams to execute comprehensive marketing plans, manage multi-channel campaigns, and create engaging content that aligns with the company's goals. The ideal candidate will leverage their digital marketing expertise to drive growth and retention while ensuring an outstanding customer experience.

Responsibilities

• Assist in the creation and execution of comprehensive marketing plans that align with company goals.
• Conduct market research and analysis to spot trends and opportunities.
• Collaborate across teams to align marketing efforts with overall business strategies.
• Organize and execute multi-channel marketing campaigns across digital, social media, email, and events.
• Develop and manage content calendars to ensure timely delivery of marketing materials.
• Track and analyze campaign performance; provide insights for improvement.
• Collaborate with the Social Media Specialist to create engaging content for various channels (blogs, social media, website).
• Partner with design and video teams to produce high-quality marketing visuals.
• Ensure all content aligns with brand voice and messaging.
• Optimize and calendarize digital marketing efforts, including SEO, SEM, social media ads, and email marketing.
• Monitor website analytics to identify areas for improvement and implement strategies.
• Stay updated on digital marketing trends to keep the company competitive.
• Assist in planning and executing company events, trade shows, and webinars.
• Coordinate logistics for events, including venues, vendors, and promotions.
• Track event performance and gather feedback for future improvements.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or 5 years of digital marketing experience in lieu of a degree.
• Minimum of 3 years in a marketing coordination/specialist role with a proven record of successful campaign execution.
• Strong understanding of marketing principles, excellent organizational abilities, and high attention to detail.
• Ability to efficiently manage multiple tasks while meeting deadlines.
• Experienced with marketing tools (CRM systems, email marketing, analytics) and MS Office (Word, Excel, Outlook, PowerPoint, SharePoint).
• Exceptional written and verbal skills with a talent for compelling content creation.
• A creative mindset and keen eye for design, with familiarity in event planning as a plus.
• Skilled in tracking/analytics tools (e.g., Google Analytics) and graphic design software (e.g., Adobe Creative Cloud). Familiar with standard office software (e.g., Zoom, Slack).

Nice-to-haves

• Familiarity with event planning.

Benefits

• Competitive salary and benefits package.
• Employee discounts.
• Opportunities for professional growth and skill development.
• Engagement in innovative projects that impact the business.