Digital Marketing Specialist

Solvita - Kettering, OH

Full-time - Entry Level

Kettering, OH

About the position

The Digital Marketing Specialist at Solvita is responsible for developing, maintaining, and distributing reports and dashboards that present digital marketing metrics. This role involves creating and managing social media content across various platforms, analyzing digital advertising performance, and engaging with audiences on social media. The specialist collaborates with the Marketing/Communications team to execute creative strategies and manages social media budgets to optimize performance. The position requires strong analytical skills to interpret data and enhance brand awareness while championing the company's branding and messaging.

Responsibilities

• Develops, maintains, and distributes reports and dashboards that effectively present digital marketing metrics.
• Creates and manages social media content calendars across multiple social media accounts and platforms.
• Creates, analyzes, and reports on all digital and pay-per-click advertising.
• Monitors social media across all platforms and engages with the audience when appropriate.
• Collaborates with the Marketing/Communications team to execute creative, paid media, and social media tactics based on the overall strategy.
• Manages social media budgets to optimize spend and boost high performing posts.
• Uses analytical skills to interpret social media, digital, and website data to optimize reach, impact, engagement, and brand awareness.
• Collaborates with Graphic Designer or outside vendors to develop creative content.
• Is a champion for the company branding, messaging, and digital best practices.
• Performs other duties as assigned.

Requirements

• High school diploma or equivalent required.
• Practical experience and/or working knowledge of Facebook, Instagram, Twitter, LinkedIn, and YouTube platforms.
• Experience with Hootsuite or similar platform.
• Experience with Google Analytics/Google Ads.
• Strong written, verbal, and interpersonal communication skills.

Benefits

• A highly competitive benefits package including medical, dental, vision, life and supplemental insurance
• 401(k) with employer contribution and match
• Generous paid time off (PTO) - up to 5 weeks in your first year!
• Opportunities to participate in recreational activities such as Battle of the Businesses, special events such as Kings Island Day, Dayton Air Show and opportunities to give back.
• Opportunities to join various employee committees