Unclassified - Santa Ana, CA
posted about 2 months ago
The Digital Marketing Specialist at MemorialCare plays a pivotal role in enhancing the organization's online presence and patient acquisition strategies. Reporting to the Digital Marketing Manager, this position is responsible for executing and reporting on various digital growth initiatives, including Search Engine Optimization (SEO), management of online directories, and online reputation management. The specialist will work closely with cross-functional teams to ensure that all digital marketing efforts align with the overall goals of the organization, which is committed to providing high-quality healthcare services across Orange and Los Angeles Counties. In this role, the Digital Marketing Specialist will assist in the development and execution of SEO strategies aimed at improving organic search rankings and increasing website traffic. This includes conducting keyword research, optimizing on-page content, and analyzing performance metrics to provide actionable insights for continuous improvement. The specialist will also manage online business listings on platforms such as Yelp, HealthGrades, and Google Business, ensuring that all information is accurate and consistently updated. This aspect of the role is crucial for maintaining a strong online reputation and driving lead generation through various digital channels. Additionally, the specialist will monitor and manage the company's online reputation, responding to customer reviews and developing strategies to encourage positive feedback. Project management skills are essential, as the specialist will track projects across the Digital Marketing team, ensuring that milestones and deadlines are met. Regular analysis and reporting on the effectiveness of SEO, lead generation, and reputation management efforts will be a key responsibility, allowing the specialist to provide insights that optimize performance and keep the organization competitive in the healthcare market.