Digital Marketing Specialist

$52,000 - $66,560/Yr

1-Stop Design Shop - Bedford, MA

Full-time - Mid Level

Bedford, MA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

We are seeking a Digital Marketing Specialist to join our team! The ideal candidate should have at least 2-5 years of experience in Digital Marketing including SEO/SEM, marketing database, email, social media and advertising campaigns within multiple channels (Google, Facebook and others). The role focuses on improving local small business website rankings and traffic, requiring excellent communication skills and the ability to work both independently and collaboratively.

Responsibilities

• Develop and implement cutting-edge local SEO strategies tailored to small business websites.
• Regularly audit websites to ensure peak performance and track essential SEO metrics.
• Analyze site traffic and user behavior to refine strategies and create targeted opportunities.
• Strategize, plan, and execute comprehensive digital marketing efforts, including SEO/SEM and social media campaigns.
• Manage PPC campaigns from start to finish to maximize client ROI.
• Collaborate with other departments to ensure brand consistency across digital touchpoints.
• Design and sustain a strong social media presence to drive engagement and growth.
• Measure and report on the performance of all digital marketing campaigns against key goals.
• Identify emerging trends and insights to fine-tune campaign strategies.

Requirements

• 2-5 years of marketing experience, with a focus on local small businesses.
• Proficiency in website analysis tools like Google Analytics and Google Search Console.
• Strong knowledge of on-page optimization, technical SEO, keyword research, and link building.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Excellent copywriting and editing skills.
• Proficiency with major digital marketing channels and social media tools.
• Experience with photo and video editing tools like Canva and Adobe.
• Strong knowledge of WordPress/Elementor.
• Experience managing business listings on platforms like Google Business Profile.
• Excellent analytical, problem-solving, and communication skills.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
• Bachelor's degree in Marketing, Communications, or Business.

Nice-to-haves

• Paid social experience is a plus.
• Agency experience, including creating custom SEO reports and client presentations is a plus.
• Sales and customer service experience preferred.

Benefits

• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Paid time off
• Training & development
• 401(k)
• Dental insurance
• Free food & snacks
• Health insurance
• Vision insurance