Digital United - Farmington, NM
posted 2 months ago
The Digital Media Specialist is a pivotal role responsible for the setup, management, and analysis of digital media campaigns for a diverse portfolio of clients. This position requires hands-on management of assigned campaigns across various in-platform channels, including Paid Social, Paid Search, and Programmatic advertising. The specialist will work closely with team members to provide and receive support across different channels, fostering a collaborative environment. While experience across multiple digital channels is preferred, it is not mandatory; deep expertise in at least one channel is highly valued, and training will be provided for other channels as needed. Attention to detail and the ability to manage multiple tasks simultaneously are critical for success in this role. Key performance indicators include campaign performance metrics and the overall quality of work produced. The responsibilities of the Digital Media Specialist encompass several key areas. Campaign setup and management involve configuring digital marketing campaigns across platforms such as Google Ads, Paid Social (including Facebook and Instagram), and Programmatic channels, ensuring alignment with strategic goals. Continuous campaign optimization is essential, requiring the specialist to monitor performance and make real-time adjustments to bids, targeting, and ad placements. Ad copy optimization is another critical responsibility, where the specialist will develop and test ad copy to enhance click-through and conversion rates, employing A/B testing to identify the most effective creatives. Budget management is also a significant aspect of this role, as the specialist will allocate and oversee campaign budgets to maximize return on investment (ROI), ensuring spending aligns with budgetary constraints. Performance analytics and reporting are vital, with the specialist analyzing campaign data to generate detailed reports and provide actionable insights for further optimization. Audience targeting and segmentation will involve utilizing data to define and refine target audiences, implementing strategies to reach the most relevant demographics. Collaboration is key, as the Digital Media Specialist will work closely with the extended team to meet deadlines and expectations, coordinating with other departments to align digital marketing efforts with broader business objectives. Staying updated with the latest trends, tools, and best practices in digital marketing is essential, as the specialist will implement new strategies and technologies to maintain a competitive edge. Compliance and quality assurance are also critical, ensuring all campaigns adhere to platform policies and industry regulations while maintaining high standards for ad quality and relevance.