Digital Marketing Specialist

About the position

OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota. The Digital Marketing Specialist is responsible for operation, optimization, maintenance and reporting related to the FastenMaster website, social media and other digitally-based demand generation communication programs. Key to success in this role includes the ability to create, distribute, measure and amplify digital channels including websites, social media, email marketing, paid online advertising, marketing automation platforms and more. The Digital Marketing Specialist also must possess strong time management skills, excellent communication skills, the ability to pursue projects from conception to completion and the ability to work successfully in a fast-paced, deadline driven environment.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Design, develop, manage and optimize online content including written pieces, photography, videography and other interactive media.
• Participate in the strategy, development, execution and optimization of social media posting, while adhering to brand standards.
• Manage marketing automation platforms to gather data, analyze leads and generate nurture campaigns.
• Manage daily activities related to websites, digital advertising, and digital marketing campaigns.
• Analyze customer behavior to improve digital marketing programs.
• Coordinate online & offline sales and marketing events, such as webinars.
• Manage agency and vendor relationships to ensure quality and consistency of outsourced work.
• Interface with other FastenMaster Products Sales and Marketing functions, including product management teams, in order to understand and maximize sales strategies.
• Perform other tasks as assigned.