Digital Marketing Specialist

$40,000 - $50,000/Yr

Amvt - Katy, TX

Full-time - Entry Level

Katy, TX

About the position

The Digital Marketing Specialist at AMVT LLC will be responsible for enhancing brand awareness, driving traffic, and generating leads through the creation of high-quality marketing materials and strategic digital campaigns. This role requires a blend of creativity, analytical skills, and technical expertise to effectively promote the company's products and services across various digital platforms.

Responsibilities

• Create and update various marketing materials, including product brochures, spec sheets, operation/installation/maintenance manuals, catalogs, banners, flyers, preventive maintenance plans, trade show displays, newsletters, and event promotions.
• Develop and produce compelling video and social media content, delivering a diverse range of on-brand assets, including photos, videos, graphics, and testimonials.
• Design, implement, and manage digital marketing campaigns across channels such as social media, email, and search engines.
• Conduct market research and strategize product listings on e-commerce platforms to maximize visibility and marketability.
• Plan and coordinate event marketing initiatives, including demo trips and trade shows.
• Collaborate with cross-functional teams and regional branches to ensure cohesive messaging and branding.
• Design and maintain the company's website, ensuring optimal layout, functionality, and up-to-date content.

Requirements

• Bachelor's degree in Marketing, Business, Sales, or a related field.
• Proficiency in content creation and social media management tools.
• Demonstrated ability as a digital content creator across multiple channels.
• Experience managing e-commerce listings on relevant platforms.
• Previous experience in marketing industrial machinery and service is a plus.
• Strong background in web development and experience in website maintenance.
• Well-organized, detail-oriented, and capable of working independently while maintaining brand consistency.
• Excellent written and verbal communication skills; writing samples may be requested.

Nice-to-haves

• Bilingual in English and Spanish is a plus.

Benefits

• Paid time off