JobTread Software - Dallas, TX
posted 4 months ago
JobTread is seeking a Digital Marketing Specialist to join our dynamic team in Dallas, TX. As a leader in the construction management software industry, we are committed to enhancing project efficiency and profitability through innovative solutions. The Digital Marketing Specialist will play a crucial role in increasing brand awareness, generating leads, and supporting our overall marketing objectives. This position requires a strong understanding of current marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution. In this role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various channels. You will analyze website traffic using Google Analytics, improve Search Engine Optimization (SEO) to drive more traffic, and run and optimize Google Ads, Display Ads, and Social Media Ad campaigns. Additionally, you will create email drip campaigns to nurture leads and contribute to the creation of compelling content marketing materials, including blog posts, articles, videos, and social media messages. Collaboration is key in this position, as you will work closely with design, sales, and product development teams to enhance brand awareness and online reputation. You will also be tasked with creating landing pages and optimizing user experiences to maximize conversion rates. Your analytical skills will be essential in measuring and reporting the performance of all digital marketing initiatives, as well as assisting in qualifying and signing up potential partners for our Marketplace. This role offers the opportunity to make a significant impact in a high-growth startup environment that values innovation and teamwork.