Digital Marketing Specialist

Luminous Trends - Sugar Land, TX

Full-time

Onsite - Sugar Land, TX

Building Material and Garden Equipment and Supplies Dealers

About the position

The Digital Marketing Specialist at Luminous Trends Inc. is responsible for strategizing, creating, optimizing, and executing digital marketing campaigns across various platforms. This role involves managing online promotional campaigns, developing digital marketing assets, and ensuring brand consistency while meeting business objectives and revenue goals. The specialist will analyze data to track campaign performance and recommend improvements to enhance marketing strategies.

Responsibilities

• Strategizing, creating, optimizing, and executing digital marketing campaigns.
• Managing platforms for online promotional campaigns in various digital categories.
• Creating and implementing digital marketing assets to meet business objectives and revenue goals.
• Managing digital content, including content procurement, development, and posting activities.
• Maintaining brand standards for Luminous Trends and its vendor partners.
• Consulting with design teams for digital specifications.
• Reviewing and editing incoming content for consistency and compliance with requirements.
• Sharing best practices and strategies across regions and businesses.
• Tracking, collecting, analyzing, and reporting data to identify trends and insights.
• Performing testing on landing pages to measure performance using digital tools.
• Using audience segmentation to deliver personalized content for promotions.
• Identifying deficiencies and recommending improvements for digital marketing activities.
• Managing outside marketing agencies and partnerships, including vendor payment and initiative planning.
• Optimizing strategic digital marketing activities by recommending traffic-building strategies.

Requirements

• 3 years' experience in digital marketing or a related position.
• Experience with SQL, CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management, Keyword Research, Google Tag Manager, Funnel Creation with Hubspot & Mailchimp, Media buying, Social Media ads, Agile/Scrum.