Digital Marketing Specialist

$55,000 - $70,000/Yr

Larson-Juhl - Johns Creek, GA

Full-time - Entry Level

Johns Creek, GA

Merchant Wholesalers, Durable Goods

About the position

As a Digital Marketing Specialist at Larson-Juhl, you will play a crucial role in enhancing our online presence and driving digital marketing initiatives for North America. This position is based in our support center located in Johns Creek, GA, and you will report directly to the Marketing Manager. Larson-Juhl is recognized as the worldwide leader in the custom framing industry and is a proud subsidiary of Berkshire Hathaway. We are committed to providing a supportive work environment that promotes a healthy work-life balance while offering competitive benefits. In this role, you will be responsible for planning, implementing, managing, monitoring, and upgrading the organization's website. You will ensure ongoing development and maintenance of the website and mobile app roadmap, creating content that aligns with our organizational strategy. Collaboration with management is key to ensuring that our website meets brand standards and effectively communicates our message. You will also develop, implement, and track various marketing programs, including email, social media, and digital campaigns. Working closely with the IT team, you will coordinate website and mobile app activities to achieve business goals. Your analytical skills will be put to use as you review analytics across teams to identify content opportunities and improve user experience. You will utilize digital analytics to provide insights on user behavior, feature usage, and conversion rates, reporting on website analytics monthly and presenting findings to leadership quarterly. As an SEO and content expert, you will take ownership of the larsonjuhl.com homepage strategy and other digital properties, ensuring they are optimized for performance and user engagement. This position offers a unique opportunity to contribute to the digital marketing strategy of a leading company in the custom framing industry.

Responsibilities

• Plan, implement, manage, monitor, and upgrade the organization's website.
• Provide ongoing development and maintenance of the website and mobile app roadmap.
• Create appropriate website content aligned with the organization's strategy.
• Collaborate with management to ensure that the website aligns with brand strategy and meets the organization's standards.
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
• Work with IT to coordinate website and mobile app activities in delivering business goals and objectives.
• Assist with development and coordination of marketing materials.
• Proactively review analytics across teams and business areas to identify content opportunities and improve user experience.
• Utilize digital analytics to provide insights and recommendations on user behavior patterns, feature usage, conversion rate, and overall market value.
• Report on website analytics monthly and present to leadership on a quarterly basis.
• Work closely with the IT Team to implement website enhancements and redesigns.
• Serve as an SEO and content expert for our digital properties.

Requirements

• Bachelor's degree in marketing or a related field.
• 2-4 years of experience in digital marketing.
• Strong analytical, communication, and interpersonal skills.
• Proficient in data extraction, manipulation, and presentation.
• Excellent presentation skills, particularly in PowerPoint.
• Detail-oriented and well organized with the ability to prioritize and adapt to multiple deadlines.
• Experience with eCommerce platforms like Adobe Commerce (Magento).
• Ability to develop, maintain, and update digital content via omni-channel (website and mobile).
• Experience in using analytics tools such as Google Analytics and Product Information Management systems such as Salsify.
• Experience in Atlassian software (Jira) is a plus.

Nice-to-haves

• Experience with eCommerce platforms like Adobe Commerce (Magento).
• Experience in Atlassian software (Jira).

Benefits

• Solid benefits package.
• Work environment that allows for a healthy work-life balance.