Digital Marketing Specialist
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About The Position
The Digital Marketing Specialist plays a key role in advancing BluPeak's digital marketing strategy by optimizing performance, increasing brand awareness, and enhancing member engagement. This position is responsible for overseeing website UX/UI and content management, developing email marketing and Member journey strategies, and executing digital innovations that drive lead generation and member retention. This role requires close collaboration with internal teams to ensure a seamless and engaging digital experience while leveraging data and analytics to deliver performance-driven results. To be successful in this role, one must take initiative, be highly motivated, have a strong attention to detail, and possess a solutions-oriented approach.
