Digital Marketing Specialist

About the position

The Digital Marketing Specialist plays a key role in advancing BluPeak's digital marketing strategy by optimizing performance, increasing brand awareness, and enhancing member engagement. This position is responsible for overseeing website UX/UI and content management, developing email marketing and Member journey strategies, and executing digital innovations that drive lead generation and member retention. This role requires close collaboration with internal teams to ensure a seamless and engaging digital experience while leveraging data and analytics to deliver performance-driven results. To be successful in this role, one must take initiative, be highly motivated, have a strong attention to detail, and possess a solutions-oriented approach.

Responsibilities

• Oversees routine website updates, ensuring content accuracy, compliance, and alignment with best practices.
• Partners with website vendors to recommend enhancements to user experience, improve on-site engagement, and drive conversions through innovative features and optimizations.
• Works with the AVP of Marketing and Digital Banking to recommend website enhancements and implement emerging technologies that support digital growth initiatives.
• Assists with the development of RFI, RFQ, and RFP processes to evaluate new technologies and onboard digital marketing vendor partnerships.
• Develops and implements data-driven email marketing strategies, including automated member journey campaigns, to enhance engagement and retention.
• Manages email platform functionality, segmentation, and reporting to optimize performance and improve Member experience.
• Collaborates with the marketing team to strategize and implement digital campaigns that support overarching business objectives.
• Executes SEO initiatives to improve website visibility, drive organic traffic, and enhance search rankings through content optimization and keyword strategies.
• Manages reporting and analytics for website, email, marketing automation, and digital campaigns, providing insights on key performance metrics.
• Collaborates with Marketing Communications Specialist in managing BluPeak's social media presence.
• Maintains and updates BluPeak's internal intranet to ensure employees have access to relevant and current information.
• Supports marketing initiatives related to ATM screen content and branch digital signage.
• Directs vendors and agencies as required to meet quality/cost goals and meet goals and performance requirements.
• Provides marketing support and development of materials for internal departments as needed.
• Ensures the BluPeak brand is maintained and that materials are compliant with credit union policy and financial institution regulations.
• Adheres to company policy and procedure, completes annual compliance training, complies with business continuity and vendor management policy.
• Complies with all Anti Money Laundering laws such as the Bank Secrecy Act, OFAC and USA PATRIOT Act.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Cognitive Science, or other relevant academic emphasis is required.
• Minimum three to five years of marketing, communications, or website development experience, with strong emphasis on UX/UI, marketing automation, and journey mapping.
• Strong written, verbal, spelling and proofreading skills.
• Excellent writing, editing and communication skills.
• Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines.
• Ability to effectively coordinate efforts through a diverse internal and external team.
• Ability to conceptualize and create PowerPoint presentations, including charts and graphs.
• Strong critical-thinking, problem-solving and project management skills.
• Ability to travel and support after-hours and weekend events on occasion.
• Excellent project management skills and the ability to manage multiple tasks and projects.
• Strong creative abilities and organized time management skills.
• Ability to work independently and as part of a larger team.
• Must be a strong team player with the ability to adapt to an ever-changing environment.

Nice-to-haves

• Familiarity with fundamental web technologies, such as HTML and CSS.
• Experience using website Content Management System (CMS), marketing automation with an emphasis on journey mapping, and email platform software.
• Proficiency with multiple social media platforms (Facebook, X, Instagram, Yelp, etc).
• Knowledge of HubSpot and Adobe Creative Cloud programs is strongly preferred.

Benefits

• Hourly wage between USD $24.00 and $30.00.
• Equal Opportunity employer.
• Reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs.