Digital Marketing Specialist

$52,000 - $62,400/Yr

Rvnahealth - Ridgefield, CT

Full-time - Mid Level

Ridgefield, CT

About the position

RVNAhealth is seeking a creative and versatile Digital Marketing Specialist to join our dynamic team. This full-time position focuses on social media management, graphic design, and event support, ensuring that our brand is consistently represented across all digital platforms. The ideal candidate will be a team player with a strong background in content creation, digital advertising, and graphic design. The role requires the ability to manage multiple projects and collaborate effectively with various departments to achieve marketing goals. As a Digital Marketing Specialist, you will be responsible for creating, designing, and scheduling daily and weekly social media content across all platforms. You will collaborate with other departments to develop content strategies, capture photos and videos for content creation, and plan and execute social media campaigns. Additionally, you will design graphics for social media ads, track ad performance, and optimize strategies based on results. Your role will also involve creating and updating print materials such as flyers, postcards, and brochures, as well as assisting in event setup and promotional material creation. A strong understanding of Google Ads and analytics is essential, as you will be responsible for managing online advertising efforts and analyzing their effectiveness. The position offers an opportunity to work in a supportive and employee-centric culture, with a focus on work-life balance and ongoing professional development.

Responsibilities

• Create, design, and schedule daily/weekly social media content across all social media platforms.
• Collaborate with other departments to develop content strategies.
• Capture photos and videos for content creation.
• Plan and execute social media campaigns.
• Edit images and videos to ensure high-quality content.
• Design graphics for social media ads on Facebook and Instagram.
• Track ad performance, test new strategies, and optimize based on results.
• Update community calendars and develop ads for all agency service lines.
• Create and update flyers, postcards, greeting cards, brochures, and promotional materials with graphics.
• Create posters and yard signs for annual events.
• Format and create evergreen newsletters quarterly and customize newsletters for different locations or departments.
• Assist in creating and printing promotional materials for events and support event setup.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• 2-4 years of experience in digital marketing, social media management, and graphic design.
• Proficiency in all social media platforms and scheduling tools.
• Understanding of Google ads and analytics.
• Strong graphic design skills with experience in Canva and design tools.
• Experience with social media advertising platforms and analytics.
• Familiarity with email marketing tools (e.g., MailChimp, Constant Contact) and content management systems.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and creativity.
• Ability to work independently and as part of a team.

Benefits

• 403(b) matching
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance