Digital Marketing Specialist

Per Mar Security Services - Davenport, IA

Full-time - Mid Level

Davenport, IA

1,001-5,000 employees

Administrative and Support Services

About the position

The Digital Marketing Specialist at Per Mar Security Services is a data-driven role focused on driving online growth through effective marketing strategies. The specialist will leverage skills in marketing automation, paid advertising, and SEO to attract, engage, and convert potential customers, contributing to the company's mission of providing integrated security solutions.

Responsibilities

• Develop and execute targeted marketing campaigns to attract and convert qualified leads.
• Implement and optimize automated workflows to nurture leads and improve customer experiences.
• Manage paid search, display, and social media campaigns for maximum ROI.
• Conduct technical SEO audits and implement strategies to improve search engine rankings.
• Conduct A/B testing and data-driven optimization to improve website and campaign performance.
• Analyze campaign data to measure effectiveness and identify areas for improvement.
• Accurately track and manage leads within our CRM system, ensuring data accuracy and up-to-date information.
• Provide sales teams with qualified leads and relevant information to facilitate successful sales conversations.
• Stay up-to-date on industry trends, competitor activities, and target market preferences.

Requirements

• 3+ years of experience in digital marketing, with a focus on lead generation and marketing automation.
• Proficiency with marketing tools such as HubSpot, GA4, Canva, SharePoint, and Microsoft Dynamics.
• Strong data-driven mindset with the ability to analyze and interpret data for performance optimization.
• Proven experience in lead generation and marketing campaigns.
• Excellent communication and interpersonal skills.
• Creative problem-solving skills.

Nice-to-haves

• Experience with conversion optimization techniques.
• Familiarity with CRM management and reporting tools.

Benefits

• Mileage reimbursement
• Health insurance
• Dental insurance
• Tuition reimbursement
• Cell phone reimbursement
• Vision insurance
• 401(k) matching