Digital Marketing Specialist

Launch That - Orlando, FL

Full-time - Mid Level

Remote - Orlando, FL

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at Launch That is responsible for developing, executing, and optimizing paid media campaigns with a strong focus on affiliate marketing. This role requires expertise in data analysis and performance optimization to drive traffic, enhance brand visibility, and increase conversions through affiliate networks. The position emphasizes collaboration with creative teams and affiliate partners to ensure effective marketing strategies and alignment with brand messaging.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Monitor ad performance, track key performance indicators (KPIs), and adjust strategies to maximize ROI.
• Conduct keyword research, A/B testing, and audience targeting to improve campaign efficiency.
• Collaborate with the creative and content teams to ensure alignment between ads and landing pages.
• Stay updated on the latest paid media trends and platform updates to implement innovative strategies.
• Develop, manage, and grow the company's affiliate marketing program.
• Recruit new affiliates and foster relationships with existing partners.
• Negotiate competitive terms and commission structures with affiliate partners.
• Monitor affiliate activity, identify areas for improvement, and ensure compliance with brand guidelines.
• Analyze performance data, track conversions, and generate reports to assess program effectiveness.

Requirements

• 3+ years of experience in paid media, digital marketing, or affiliate marketing.
• Bachelor's degree in Marketing, Business, or a related field and/or equivalent experience and education.
• Proficient in Google Ads, Facebook Ads Manager, and affiliate marketing platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

Nice-to-haves

• Experience with Tableau for data analysis.
• Ability to work independently and as part of a team.
• Strong analytical and research skills.

Benefits

• Disability insurance
• Health insurance
• Paid holidays
• Paid parental leave
• Paid time off
• Parental leave
• Work from home