Digital Marketing Specialist

About the position

The Digital Marketing Specialist is responsible for website management, tracking and analytics, and organic search marketing efforts. Primary responsibilities include management and maintenance of ccm.com as well as fulfilling requests to enhance loan officers' individual online presence with an emphasis on web development, discoverability, content strategy, and in-depth data analysis. This position regularly sets up tracking, testing, and optimization of digital marketing campaigns with a focus on lead generation and conversions. Secondary responsibilities include keyword research, strategy, and execution of SEO campaigns to grow CrossCountry Mortgage's web presence and local rankings for loan officers. The Digital Marketing Specialist also collaborates with the digital marketing team by creating and implementing recommendations to optimize the user flow and experience.

Responsibilities

• Develop and improve digital strategies that drive traffic and ROI for the company and loan officers.
• Update and optimize CrossCountry Mortgage's website, drive organic traffic, and increase conversions based on data.
• Provide recommendations for website features/enhancements and CMS functionality.
• Assist with implementing SEO and SEM strategies.
• Regularly analyze data using third party tools to understand user behavior and provide insight into the topics that drive interest and engagement.
• Develop ongoing plans to monitor and measure site performance, while reporting on campaign results.
• Collaborate with the internal team to implement projects and tasks.
• Work with the branch network to coordinate and process digital marketing requests.
• Collaborate with marketing team to produce materials that are compliant, meeting all industry-related requirements/regulations.
• Maintain and update reports and internal files for record keeping and audit purposes.
• Keep up to date and informed on new digital trends and adapt accordingly.
• Conduct regular website audits to identify and resolve issues.
• Create and share monthly reporting.
• Provide education and present updates to field marketing staff and loan officers.

Requirements

• 4+ years' experience with digital marketing and strategy with an emphasis on web.
• Experience engaging and growing consumer interest via digital channels.
• Experience with various marketing tools to perform keyword research, competitive analysis, and other search marketing activities.
• Experience with web optimization, analytics, marketing, and communications.
• Experience with GA4, Looker Studio, GTM.
• Experience with local SEO strategy, best practices, and trends.
• Experience in financial services, a plus.
• Wordpress experience, a plus.
• Understanding of A/B testing, tracking, testing, and improving campaigns.
• Knowledge of website structure - HTML, CSS, JS, Schema.org markup, and XML.
• Knowledge of voice search and mobile optimization.
• Excellent prioritization and time management skills.
• Excellent attention to detail and problem-solving skills.

Nice-to-haves

• Experience in financial services.
• Wordpress experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401K
• Short-term disability
• Employee assistance program
• Wellness program